Conversion Funnel Analysis
13415
Model conversion rates through a multi-step funnel with drop-off uncertainty
NOTEModel Overview
CONSTANTMonthly Visitors
10000
visitors
VARIABLELanding → Signup
beta
Conversion rate from landing to signup
rate1
VARIABLESignup → Trial
beta
Conversion rate from signup to trial
rate2
VARIABLETrial → Paid
beta
Conversion rate from trial to paid
rate3
FORMULAPaid Customers
visitors * rate1 * rate2 * rate3
visitors
rate1
rate2
rate3
paid
OUTPUTPaid Customers
Paid Customers
About the creator
The team behind Carlo. We believe everyone deserves tools to reason about risk and uncertainty.
What is Carlo?
Carlo is a visual tool for Monte Carlo simulation. Model uncertainty by dragging probability distributions, connecting them visually, and running thousands of scenarios instantly.